Shannon delights in creating campaigns that matter. Her experience spans twenty years of marketing and communications, including in-house stints at Intuit, Charles Schwab, and Grayling, a global communications agency. Shannon’s nonprofit work on women’s rights and ethical spending has received widespread media attention. She has been profiled by The New York Times, The Washington Post, and The Chicago Tribune. Her areas of expertise include branding, brand journalism, content marketing, audience development, search, and social media. She holds a bachelor's degree in journalism from Pennsylvania State University and has conducted post-baccalaureate work at UC Berkeley.